I paid $500 for the most dangerous book in marketing history…we weren’t ready.

I just uncovered a long-lost $500 first edition book that Dale Carnegie himself raved about…Showmanship in Business by Kenneth Goode and Zenn Kaufman…and it completely rewired how I think about marketing! In this video, I break down the timeless secrets of this book and show you how dramatic demonstrations can set your brand on fire. From elephants stepping on cars to webinars on frozen lakes, I reveal how to attract, emphasize, emotionalize, and drive action like never before!

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WHO IS RUSSELL BRUNSON?
Over 20+ years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books: Dotcom Secrets, Expert secrets, & Traffic Secrets — earning him New York Times Bestselling Author status—and popularized the concept of sales funnels. He is the co-founder of ClickFunnels, a software company that assists tens of thousands of entrepreneurs in rapidly delivering their messages to the marketplace.

As of 2025, Russell’s training, teaching, and software have helped over 2,614 individuals achieve entry into the prestigious “Two Comma Club,” signifying they’ve grossed over seven figures within a single sales funnel.

0:00 – Why “Showmanship in Business” Is a Lost Marketing Treasure
1:06 – What Are Dramatic Demonstrations? Explained with Real Examples
2:23- From the Grand Canyon to Banff: Webinars That WOW
3:25 – Taking Your Audience to Dan Kennedy’s Legendary Basement
5:53 – The 4-Part Framework of Showmanship (A.E.E.A.)
6:07 – Attracting Attention Like a Master Showman
7:20 – Emphasizing the Message for Maximum Impact
8:37 – Emotionalizing Your Offer to Drive Deep Connection
9:40 – Creating Action That Converts: The Grand Finale
10:20 – Bubble Soccer + Gary Vee: Launching a Video with a Bang
12:06 – Your Mission: Add Showmanship to Everything You Do
12:43 – Final Thoughts: Marketing Like PT Barnum in the Digital Age
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Want to Learn to sell online?
JOIN THE SELLING ONLINE CHALLENGE

Want to discover the proven strategies to generate life-changing sales online?

Join me as I pull back the curtain on the exact “One to Many” selling secrets that have helped me build a billion-dollar empire—without needing a traditional sales team.

If you’re a business owner or marketer and currently HAVE a product, service, or a webinar… but for whatever reason, it’s not converting or producing the number of sales you want – then this is for you.

Don’t miss this opportunity to transform your business and life. Click the link to register now and start your journey to online success!

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