He Sold Everything to Build Freedom…Here’s What Happened to Matt Gray

In this episode, I sit down with world-traveling founder Matt Gray to unpack how he built multiple 7-figure businesses while living freely around the globe. We dive into building founder-led brands, the power of audience-first entrepreneurship, and the deep internal shifts he made to create true freedom. Whether you're scaling a startup or designing a life you love, this conversation will challenge how you see success.

0:00 – Intro: The 4 Freedoms Every Founder Should Build For
1:35 – How Matt Gray Went From Bootcamp CEO to Global Nomad
4:00 – From Tech Bootcamp to 14M Cannabis Media Brand
6:30 – Building Founder OS: Scaling Systems & Joy for Entrepreneurs
9:10 – Creator Economy vs Founders: Bridging the Gap
12:25 – Why Building a Personal Brand is the Ultimate Growth Hack
15:00 – Using Personal Struggles to Build a Healthier Founder Life
19:30 – Behind the Scenes of Matt’s 25-Person Content Machine
22:40 – Organic Content Strategy that Drives 12K+ Leads Monthly
26:00 – Lead Magnets, ManyChat, and the Art of Generosity Marketing
29:00 – Maximizing Distribution with the Content Waterfall Strategy
32:00 – Power of Newsletter and Long-Form Written Content
36:30 – Designing Life Around Freedom: Travel, Work, Systems
39:00 – How to Stay Productive While Traveling the World
43:15 – Russell Brunson’s Book Writing Process & Deep Work
47:00 – Unlocking the Subconscious: The Real Secret to Fulfillment
50:30 – Building Legacy Through Community and Impact
52:00 – Matt’s Vision for the Greatest Founder Community of the Century

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WHO IS RUSSELL BRUNSON?
Over 20+ years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books: Dotcom Secrets, Expert secrets, & Traffic Secrets — earning him New York Times Bestselling Author status—and popularized the concept of sales funnels. He is the co-founder of ClickFunnels, a software company that assists tens of thousands of entrepreneurs in rapidly delivering their messages to the marketplace.

As of 2025, Russell’s training, teaching, and software have helped over 2,614 individuals achieve entry into the prestigious “Two Comma Club,” signifying they’ve grossed over seven figures within a single sales funnel.
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Want to Learn to sell online?
JOIN THE SELLING ONLINE CHALLENGE

Want to discover the proven strategies to generate life-changing sales online?

Join me as I pull back the curtain on the exact “One to Many” selling secrets that have helped me build a billion-dollar empire—without needing a traditional sales team.

If you’re a business owner or marketer and currently HAVE a product, service, or a webinar… but for whatever reason, it’s not converting or producing the number of sales you want – then this is for you.

Don’t miss this opportunity to transform your business and life. Click the link to register now and start your journey to online success!

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