How This Funnel Sold 100,000 Books (Step-by-Step Breakdown)

In this video, I (Russell Brunson) am revealing the exact ClickFunnels funnel that helped me sell over 100,000 copies of my bestselling book, Expert Secrets. I’ll walk you through every step—from hooks and landing pages to upsells, downsells, and retargeting ads—and show you the strategies that maximized conversions.

You’ll also see real-life examples of the ads we used to grab attention, how I optimized each step in the funnel, and the retargeting strategies that brought in the ‘low-hanging fruit.’

PLUS, as a special gift, I’m giving you screenshots of the entire Expert Secrets funnel so you can model it for your own business. Grab them here

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WHO IS RUSSELL BRUNSON?
Over 20+ years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books: Dotcom Secrets, Expert secrets, & Traffic Secrets — earning him New York Times Bestselling Author status—and popularized the concept of sales funnels. He is the co-founder of ClickFunnels, a software company that assists tens of thousands of entrepreneurs in rapidly delivering their messages to the marketplace.

As of 2024, Russell’s training, teaching, and software have helped over 2,614 individuals achieve entry into the prestigious “Two Comma Club,” signifying they’ve grossed over seven figures within a single sales funnel.

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Want to Learn to sell online?
JOIN THE SELLING ONLINE CHALLENGE

Want to discover the proven strategies to generate life-changing sales online?

Join me as I pull back the curtain on the exact “One to Many” selling secrets that have helped me build a billion-dollar empire—without needing a traditional sales team.

If you’re a business owner or marketer and currently HAVE a product, service, or a webinar… but for whatever reason, it’s not converting or producing the number of sales you want – then this is for you.

Don’t miss this opportunity to transform your business and life. Click the link to register now and start your journey to online success!

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