How Trump’s McDonald’s Stunt Earned Millions in Free Media

Sometimes a simple, relatable moment can generate massive attention.

Recently, Trump created a buzz by working at McDonald’s, making and handing out fries for about an hour. This tiny but powerful demonstration sparked a media frenzy and had people talking everywhere. The real impact? This stunt alone likely generated the equivalent of ten million dollars in paid advertising—without spending a dime.

Strategic, relatable actions like these can have an outsized influence on any campaign or brand. Think about how a single, memorable demonstration could bring your own brand into the spotlight and generate meaningful, free exposure.