Tuesday Decides – Spencer Pratt Spent $0 on AI Ads. Will he Beat the Mayor of LA?

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Tuesday the LA Mayoral election decides whether AI just unlocked the political game for non-elites. Spencer Pratt — the reality TV star who lost his home in the Palisades Fire — is running for mayor of Los Angeles with no donors, no consultants, and no political machine. His weapon? AI-generated campaign ads that cost $0 and have gotten more views than the sitting mayor’s entire campaign. In this episode, I decode exactly how it works using the False Belief framework from my book Expert Secrets — the same technique Pratt used (whether he knows it or not) to map his audience’s beliefs, match them to Star Wars and Batman entertainment formats, and create content that feels like fun but works like propaganda. Then I show you why a French psychologist predicted in 1895 that images would always beat arguments — and what happens now that AI made those images free for everyone.

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SEE THE FULL PLAYLIST:
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WATCH ALL EPISODES:
▶️ Episode 1 — The Iran War (Manufacturing Consent):
▶️ Episode 2 — The Epstein Files (Narrative Control):
▶️ Episode 3 — The Holy War (Sacred Propaganda):
▶️ Episode 4 — OnlyFans (Torches of Freedom):
▶️ Episode 5 — Deepfakes (Predicted in 1962):
▶️ Episode 6 — Medvi / $1.8B AI Fraud (Fake Doctors):
▶️ Episode 7 — Scientology ($380,000 Sales Funnel):
▶️ Episode 8 — The Scam We Call School ($1.7 Trillion):
▶️ Episode 9 — Lego-ganda (Iran’s Lego Propaganda):
▶️ Episode 10 — OpenAI (Manufacturing inevitability):

TIMESTAMPS
00:00 Introduction to Spencer Pratt's AI Campaign Ads
00:52 The Backstory: Fire, Politics, and AI Ads
02:43 Why Spencer Pratt's Ads Work: Breaking False Beliefs
04:44 Historical Context: Gustave Le Bon and the Power of Images
05:52 The Double-Edged Sword of AI in Politics
07:07 Applying the Propaganda Playbook to Your Business
08:15 The AI Equalizer: Disrupting Old Systems & AI Secrets Challenge CTA

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WHO IS RUSSELL BRUNSON?
Russell Brunson is a propaganda expert who has spent 20+ years studying the science of persuasion. He used what he learned to bootstrap ClickFunnels past a billion dollars without venture capital. The Propaganda Playbook decodes the propaganda hidden inside today’s biggest stories and shows you how to use the ethical versions to grow your business.

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