Most PR is paid. Lists. Features. Headlines. A lot of it.

Most PR is paid.

Lists. Features. Headlines. A lot of it.

And I think more people should know that, because I remember looking at those things early on thinking:

am I behind
am I missing something
why is everyone getting featured except me

And the answer was… they weren’t all “getting picked.”

Some of it was placement.

No shame in that. Just call it what it is.

Because there’s a difference between:

paying for visibility
and earning visibility

Both can work.

But they are not the same thing.

And early on, we made a decision:

we were not going to pay for PR.

Not because PR is bad. I actually love PR when it’s done well.

But I wanted to know we could generate attention ourselves.

Through content.
Through audience.
Through people sharing, talking, sending, remembering.

Because that kind of visibility compounds.

One post turns into conversations.
Conversations turn into opportunities.
Opportunities turn into features you didn’t have to chase.

That’s a very different game.

Also, quick clarity because this gets confused a lot:

You usually don’t “buy PR.”

You hire someone to do PR.

Their job is to pitch you, position you, find angles, and get you placed.

That’s the ethical version.

That’s the one that builds something real.

So no, I’m not anti PR.

I just think people should understand what they’re looking at.

Because once you do, you stop assuming visibility only belongs to people with bigger budgets.

It doesn’t.

A lot of it can be built. #pr #marketingstrategy #socialmedia #branding #onlinebusiness