How to Spend Your 2026 Marketing Budget

9,210 Marketers Surveyed. Here is where the money is going in 2026.

Marketing budgets aren’t shrinking, they are shifting. If you are still using a 2024 or 2025 allocation strategy, you are likely overpaying for underperforming channels. I just analyzed spending data from 9,210 marketers to find out exactly where the world's biggest brands are moving their capital.

The "New Budget Hierarchy" for 2026 is here, and the winners are doubling down on Intent and Trust.

In this video, we break down:

– The AI SEO Explosion: Why investment jumped 98% and how to optimize for "answers" instead of "clicks."
– The Organic Social Crash: Why 64% of marketers are slashing social budgets and the one skill your team is likely missing.
– The Measurability Moat: How to use CRO, UX, and first-party data to defend your budget when attribution breaks.
– The 4-Part Framework: The exact system we use at NP Digital to manage over $1 Billion in marketing spend.

The data shows a massive divide: Brands that "spread it thin" are losing. Brands that "concentrate firepower" are winning. Watch this to see which side of the line you’re on.

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