You’re Wasting Your Time Creating Social Media Content

Most brands think organic social media is dead.
And honestly, I get why.

64% of marketers are cutting their organic budgets and shifting everything into paid ads. Reach feels unpredictable. ROI feels unclear. And posting “more content” doesn’t seem to move the needle anymore.

But here’s what brands need to understand:

Organic social isn’t failing. The old playbook is.

In this video, I break down why social media no longer works like a feed — and why the brands still winning organically have shifted to a completely different model.

Social media isn’t a feed anymore.
It’s a TV network.

Once you understand that shift, everything about content, growth, and ads starts to make sense.

What This Video Covers

– Why most brands gave up on organic (and why that’s a mistake)
– Where attention actually is in 2026
– Why “posting consistently” isn’t a strategy
– How winning brands think like TV networks, not social managers
– What a social show is — and why formats beat one-off posts
– The 4 elements every repeatable content series needs
– How organic content makes paid ads cheaper and more effective

If you’re a founder, executive, or marketer trying to grow without endlessly increasing ad spend, this video will change how you look at social media.

Chapters

Why Brands Are Cutting Organic Budgets
Why the Old Playbook Stopped Working
The TV Network Strategy Explained
Real Brands Running Social Shows
How to Build a Repeatable Social Show
Why Organic Makes Ads Work Better